Crowdfunding can be an effective tool for raising money for your business
by C. Daniel Baker Posted: November 18, 2013
Crowdfunding can be an effective tool for accomplishing your startup goals. Whether you’re looking to jumpstart your marketing efforts, expand your customer base, or reach out to friends and family for funding, crowdfunding provides a platform to rally support around you and your company.
Having worked with hundreds of entrepreneurs who have conducted successful fundraisers, we have distilled seven key strategies for launching a successful crowdfund:
Eric Corl is the Co-Founder and President of the crowdfunding site Fundable.com. Eric has been on the founding team of three successful startups including Fundable, IdeaBuyer and Startups.Co, all of which have focused on getting early-stage startups to market quickly and effectively. He is also a partner at Virtucon Ventures, an early stage incubator that brings new ideas to market.
Video is the single fastest growing segment of the internet, over half of all web traffic is now video. That number will only get larger, because not only is the number of users who only view video growing, so are the number of users that will click on at least one video each day.
People are vastly preferring video to traditional text online and many organisations, from large to small are developing video marketing content in that space. The benefits are tangible; companies are seeing direct sales and benefits from video marketing.
A small business owner might ask if it is possible for them to be able to compete in video marketing with some of the larger organisations out there, and the answer is a resounding yes. Video marketing is available for every budget, from the corner shop to large national brick and mortar chains.
There are three great reasons why any small business should really approach the idea of using video as part of their marketing strategy.
This especially helps if you have an interesting or novel product. Show ‘how to’ videos or customers using the product in action, and potential buyers will immediately be able to see how your product will help them.
When video content is used online, it allows a perfect opportunity for it to be shared over a variety of platforms. A marketing video campaign does not have to sit on your company’s YouTube channel; it can be shared on Facebook, Twitter, Stumble Upon and more. This leads to increased views and potentially, increased revenues.
Every small business owner should be moving more and more into using technology as a marketing tool. More customers can be reached than ever, and the costs are not something that would keep even the smallest businesses out of the game. The playing field has certainly evened out when it comes to technology for marketing, especially in using social media.